Monday, November 10, 2014

Teaser For Batman vs Superman Dawn Of Justice Announced

I had every intention of going to see Big Hero 6 Sunday, but realized I lost my debit card. The entire day was spent cleaning out my car because, in spite of the obvious fact that it cannot be in there, I am certain that it is in there, somewhere. So, yesterday was exhausting and I apologize for not having gotten there, but I might be able to today. In any case, a teaser has been released announcing that a debut trailer for Batman vs Superman: Dawn Of Justice will be released with The Hobbit: The Battle Of the Five Armies (Dec 17). Why is this a big deal? The movie doesn't come out until March 2016! No, next year is 2015, then there is a whole entire year after that. They are still filming in Chicago, why are they doing this?
Warner Brothers is taking a huge risk by running a trailer this early, so there must be a cause for them to run this risk. Why should we be concerned about this? Because there is an "art" to marketing and campaigning, and whenever one studio breaks the boundaries and does something new, it sets a precedent for others to do the same. Of all the huge films coming out next year, why not wait until then? It probably says something about The Hobbit film, and B v S wants, for some reason, to align itself with that film in the mind of viewers. This is Reader Response theory at work, When we go see B v S in 2016, the initial encounter most people will have had with the film will be through Bilbo Baggins and Gandalf, so, in addition to just analyzing the film, we will have to analyze the trailer in relationship to the film.
News agencies are reporting that the heat is on Warner Brothers to make this a huge film and keep up the hype; well, that kind work both ways. You build too much hype, and no matter how good the film is, people are not going to be getting as much as they expected. Starting this soon, when they are still filming, might seem like suicide then, unless there is another reason.
The 1983 (second row, first one on the left) and 2008 (fifth row down, second from the right) logos most closely resemble the logo designed for the "Ben Affleck" Batman. Again, the "Bat" part of the logo strikes me as being "soft," and ill-defined, especially compared to the bulging, 3-D effect of the Superman part of the logo. I will need to do more research on it, but there is a reason those two years (1983 and 2008) have more to do with today's logo than the last Batman logo used by Nolan for The Dark Knight Rises (besides this being a totally different Batman). 
Christopher Nolan is a genius, and I think he knows something is about to happen, and he wants to pre-empt that "something" with getting the first word in. It was awesome at Interstellar this weekend getting to see Fast and Furious 7, The Hobbit: BOFA and The Avengers: Age Of Ultron on the big screen, one after another. I don't think this is purely publicity, something is going on, but we won't know until we see the actual trailer.
Eat Your Art Out,
The Fine Art Diner