Tuesday, May 7, 2013

Now You See Me Diamond Heist

Now You See Me could be the ultimate challenge for our viewing skills because illusion and reflection will play an enormous role in the narrative and characterization. When ever we see "reflections" in art, it's because the art wants us to reflect as well. Reflections aren't always accurate, however, and we will really have to be fast to keep up with this one.
The Iron Man 3 review is nearly done; it's a huge post because there is so much material, but it will be up today. Thank you for waiting! Tom Cruise has officially signed on to play Ethan Hunt once more in Mission Impossible 5 although there is no other news about the film at this time. The upcoming film Now You See Me, about magicians robbing banks, has launched a rather creative promotion for the film; why should we care? We can at least hope that the same creative energies going into promotion have gone into making the film. With last year's record-breaking box office, new strategies for audience enticement and interaction are attempting to sustain that level, if not exceed it this year. For example, we saw a Star Trek Into Darkness "animated poster" released earlier this year with a voice over by Benedict Cumberbatch in character and some special visual effects. Films know they have to compete with a string of other amazing films, so putting so much effort into the promotion of a film like Now You See Me exhibits the company's confidence in the film.  
Don't blip this image because it's a copy, but do go to the link provided below if you are going to follow the trail. We will be discussing the trailers more just before the film's release, but this promo gives us a good basis for deconstruction which might be employed by the film. In the video, the magician tells us the "diamonds" could be in stacks of cards, a bracelet, a crossword puzzle, etc. What has he done? He's shown us how "unstable" the word diamond is, specifically, unstable enough for there to be 13 different examples we are supposed to search for. We tend to think of words and language having definite meaning, like the word "diamond," referring to a precious gemstone. However, this promo illustrates that all different kinds of things can be meant by "diamond," thereby showing how diamond is inherently unstable and takes apart its own constructed meaning because there are so many meanings that are possible. We should prepare ourselves to see the exact same kind of exercises in the film with word play and images.
You do need a phone that can blipp. If you go to this link at Collider.com, it will direct you to the free iTunes Blippar app and it will explain the Diamond Heist Challenge in the video provided by the magician who trained the actors for the film. 13 images have been hidden throughout the internet, each image containing a blipp to link you to exclusive film footage (the video explains what to look for) and one of those images is there at Collider (in the link provided). Have fun!
Eat Your Art Out,
The Fine Art Diner